Who we are

Our founding team members are experienced operators coming from analytical leadership roles. We have built and scaled strategy, finance, and analytics teams supporting companies from start-up through $2B+ in annual revenue.

“We equip organizations with the toolsand insights necessary to solve the puzzle”

As your outsourced business intelligence consultancy we transform raw, often overwhelming data sets into structured, accessible insights that inform every level of decision-making. For CFOs, Chief Strategy Officers and VP of Business Analytics at major DTC and B2B organizations, Common serves as the linchpin in a data-driven approach to business management.

By fostering an environment where decisions are predicated on accurate, timely data, we help you adapt strategies promptly, and secure a competitive edge.

At Common we follow a systematic process that encompasses data collection, analysis, visualization, and strategic implementation.

With a comprehensive and holistic approach to enterprise business intelligence we tailor our approach to fit your needs now and as your business continues to scale.

Data Strategy:

The foundation of effective enterprise business intelligence lies in robust data collection and organization. Our experts partner with your team to identify and gather relevant data from various sources within your organization.  From sales figures, customer data, or operational metrics, we capture the right data points to fuel insightful analyses.

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Forecasting and Modeling:

Successful analytics modeling and forecasting requires an understanding of consumer demand data and revenue drivers, (2) forecasting and the ability to monitor, measure, and predict these drivers, and (3) quickly responding and effectively using that data to forecast future business in a rapidly changing customer environment

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Data Visualization:

Understanding complex data sets requires an emphasis on creating clear and intuitive data visualization. At Common we use cutting-edge tools built for enterprise business intelligence to create visually compelling dashboards and reports, making it easier for stakeholders, at all levels of your organization, to grasp key insights. Whether you're looking for high-level distillation for a CEO or an in depth report for a department manager seeking granular details, we work with you to deliver the right results.

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Research and Insights

Enterprise business intelligence insights are most valuable when translated into strategic actions. The team at Common provides the right research for your team to take those actions. We collaborate with your team to develop and implement research like: brand tracking, product concept testing, and price testing. Our insights are practical, actionable, and aligned with your business goals.

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Our Business Intelligence Team

Our founding team members are experienced operators coming from analytical leadership roles. We have built and scaled strategy, finance, and analytics teams supporting companies from start-up through $2B+ in annual revenue.

Meet our team

Explore our case studies.

We take a "client-centric approach", prioritizing your goals and objectives throughout the engagement. Our commitment to open communication and collaboration ensures that we build lasting partnerships with our clients. Our track record speaks for itself having successfully helped numerous organizations transform their data into actionable insights, driving business growth and enhancing operational efficiency.